Creative to us means good ideas mixed with strategy. We believe in the power of social platforms as a way of distribution and without the right approach, you will fall flat. An idea, when brought to life is judged by the audience so it needs to be able to connect with them before it can be deemed a good one.
Production as we see it takes on many shapes and sizes. We play to the platform and the audience's expectations upon viewing it. But, whether it takes a massive crew, a one-man-band, or a person with their phone, we are able to handle it.
Distribution in our mind is a mix of quantity and quality. First we search for the most organic fit for the target audience then we leverage amplifiers and paid media to spark a wider audience. Take care of the core audience first and the platforms will take care of the rest.