Netflix Queue

Queue was Netflix's editorial journal, originally launched in print and later expanded into a digital site, designed by Pentagram. It was our first engagement with Netflix, dating back to 2019, when we helped launch its social presence from inception across Instagram, Twitter, TikTok, and Threads. We served as the primary content team for the journal on social, working with Netflix's internal Queue social and editorial team to translate the print and digital editorial into platform-native content. The work brought us into collaboration with cross-organizational stakeholders at Netflix and other agency partners. Queue has since been rebranded as Tudum Magazine, with the social handles rolled into Tudum.