SLAM

SLAM is a basketball and hoops culture brand that has been a defining voice in the sport since 1994. We worked with them to build out their internal production and post-production team, including hiring, while developing an original slate of series including SLAM Day in the Life, Catch My Thrift, Practice, and King of the Court. We also led on YouTube strategy, focusing the flagship channel and spinning out dedicated verticals in SLAM High School and SLAM NBA. Alongside the editorial work, we produced and handled post on branded campaigns including Nike's Kyrie Invitational and Under Armour's IMG Academy. The work sits inside a larger SLAM operation, alongside their editorial, social, and brand partnership teams, as well as the players, coaches, and schools featured throughout.